E-Commerce/Marketing Specialist - 洛杉磯

城市/區域: Chino
時間: 4/1/2014


Job Description

Company Overview

Diamond Wipes International Inc. is a well-established industry leader in the manufacturing and distribution
of premium wet wipe products including: health & beauty care wipes, household cleaning wipes, pet care wipes,
sanitizing & disinfectant wipes and additional products for the retail and institutional classes of trade.
Founded in 1994, our family-based company is growing and building our organization to support an aggressive
and exciting expansion strategy which includes expanding our online sales.

Job Responsibilities:

This newly created position will be responsible for driving revenue across our 3 e-commerce businesses.
You will lead the ongoing management and integration of all SEM campaigns including both PPC and SEO.
Candidate must be an expert on keyword research, PPC program build outs and campaign maintenance;
as well as have a solid understanding of on-page optimization strategies, link building, analysis
and reporting. In addition, the PPC/SEO Specialist will also be responsible for generating and reporting
on site KPIs and search metrics on a weekly basis. We are looking for an energetic professional that
can thrive in a fast paced, deadline-oriented environment.
This position will be based out of our Chino, Ca office.

Essential Functions and Responsibilities

Manage all aspects of the SEM lifecycle, including keyword research, PPC campaign/bid management,
ad copy, landing pages, automation and staying up-to-date on best practices for SEM strategy.

Manage PPC campaigns and set up reporting and ROI tracking within internal tracking systems and Google Analytics.

Develop and execute successful onsite and offsite strategies, including improvement of internal linking,
link building, keywords, HTML tags, site structure and other relevant tactics.

Generate monthly analytics reports for all 3 sites.

Work with internal technology experts and marketing teams to achieve best results while everyone
is wearing multiple “hats”.

Other duties may be assigned to meet business needs.



Key Indicators to Measure Success

Revenue growth will be explosive and the key measure of success.

High level of marketing output, responsiveness and communication.

Production of exceptional and creative marketing communication materials

Efficiency and smooth operation of marketing communications program



Job Requirements

Qualities and Traits Required

Excellent Excel and Reporting Skills

Self-motivated and self-directed

Detail oriented

Ability to problem solve

Collaborative Team player

Professional phone and email etiquette

Excellent communication skills

Education/Experience Required

Expert-level experience with Google Analytics

Bachelor’s degree with relevant work experience preferred

Minimum two (2) years of direct SEO/PPC experience within a high growth environment.

Demonstrated commitment to follow-through and excellence

Google Adwords Certification a plus

Experience with social media campaigns a plus




Diamond Wipes International is an Equal Employment Opportunity Company. We offer competitive
compensation, benefits, and a positive family-based corporate culture. H1B VISA or green card
sponsorship available. For more information about our products, and company history visit us
at: www.diamondwipes.com

CareeBuilder Keywords: e-commerce, ecommerce, e-marketing, eMarketing, online retail, online
sales, webmaster, web store, web promotion, online promotion, Semantic HTML, HTML, Search
Engine Optimization, SEO, online marketing campaign, e-marketing campaign.

Job Snapshot
Employment Type Full-Time
Job Type Marketing, Business Development, Sales
Education 4 Year Degree
Experience At least 2 year(s)
Manages Others No
Relocation No
Industry Internet - ECommerce, Sales - Marketing
Required Travel None


Please mail to [email protected] , and mentioned that you are refer by Ted.



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