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Few empirical studies have explored how family travel has evolved in relation to the GPT, and more specifically, in relation to the decision-making pattern for the GPT. The results of this present study indicate that the role of parents and child in the GPT decision- making process vary by different decision-making stages. Joint decisions were found in the problem recognition and final decision stages and wives weredominant in the information search stage.
According to the result, one finding has conceptual and applied implications. That is, traditionally, Taiwan and most Asian countries are not feminism-oriented. An old Chinese saying has also well put it: ‘‘Males are gold, females are water’’ However, with an increase in feminism, females have gradually been given more political freedoms, have received higher education, and enjoyed higher consumption ability. The above perception and the old saying might no longer apply. A recent study of senior tourist’s decision-making(50 years old and above) for the GPT by Wang et al.(2001) concluded that husbands play the dominant role in most decisions and subdecisions.
In conclusion, understanding the influence of familymembers in the GPT decision-making process is an important issue for both practitioners and academics. Our research broadens the theoretical domains used in understanding travel decision-making and for practi- tioners these findings also provide useful information for GPT marketing. However, empirical research is still needed to increase our knowledge of GPT decisions to extend the epistemology of family travel decision- making.